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Hispanic Market News< Back To Hispanic News Homepage Trevor Hansen, Senior VP to Participate in a Multi-Cultural Panel Discussion Trevor Hansen will be participating in a panel discussion hosted by the California Newspaper Advertising Association. The discussion will give fresh insights on marketing to Multi-cultural consumers. They will discuss topics on how these consumers differ from general market consumers in brand selection, loyalty, shopping habits and cultural preferences, as well as what agencies look for when recommending print media to their clients. |
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