Trevor Hansen, Senior VP to Participate in a Multi-Cultural Panel Discussion
Tuesday, June 27, 2006
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EPMG Provides and Industry Market View on Hispanic Readership and the Automative Industry
Friday, June 9, 2006
Through market research and competitive analysis, EPMG has come up with a report which highlights the gap between the Hispanic consumer and the advertising dollars spent toward reaching them.
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EPMG Recently Hosted a Panel Discussion with Representatives of Three of the Top Marketing Research Agencies for Ethnic Markets:
Thursday, June 9, 2006
Cesar M Melgoza, of Geoscape International
 Geoscape International provides market intelligence to a diverse array of organizations throughout the world via information products, software and consulting services. In particular, we help our clients understand their opportunities for multi-national and multi-cultural business growth. We are especially strong in the Americas, and are rapidly increasing our offerings throughout Europe and Asia.
Gary A. Meo, Senior Vice President, Print and Internet Sales, Scarborough Research
 Scarborough Research is a premier source for consumer insights. We measure the shopping patterns, lifestyles and media habits of consumers locally, regionally and nationally.
Hugh Brown, The Media Audit
 The Media Audit is a multimedia, qualitative audience survey that covers over 450 target items for each rated media's audience.
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La Prensa, Riverside Profile
Thursday, May 18, 2006
Meet Rafael Diaz, Director, Advertising & Community Relations of La Prensa, a Hispanic newspaper based in Riverside, California. La Prensa has a circulation of between 70,000 and 72,000 copies, distributed in 50-plus communities throughout Riverside and San Bernardino Counties.
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¡Sí Se Puede! World Cup 2006
Wednesday, March 01, 2006
It's not too late! World Cup 2006 offers advertisers a premier environment for brand positioning in association with the world's most popular sporting event. Following are a few EPMG selections of World Cup promotions still available for your benefit.
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Getting to know you...Meet Alan Becker,
Publisher of Que Pasa, NC
Wednesday, March 01, 2006
An interview with Alan Becker, publisher of Que Pasa, by Trevor Hansen, Vice President, Ethnic Print Media Group. Media Profile: Que Pasa Markets: Greensboro, Charlotte, Raleigh – North Carolina
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The Media Audit - Retail Case Study: Hispanics Shopping less at Sears and Kmart
According to a four year national retail study from The Media Audit, Sears and Kmart are amongst the biggest losers of Hispanic shoppers, while Wal Mart and Target are the biggest gainers. The study, which was conducted in more than 80 local markets in the U.S., reveals that 31.3% of Hispanics shopped at Kmart in 2004, compared to 51.2% in 2001.
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An Interview with Lillian Roman from Multicultural Media, Carat USA
Wednesday, March 01, 2006
 Lillie -what inspired you to work within the Hispanic advertising industry and how much of an impact has working for Carat had on your career? I started my advertising career in general market. My second career move was to Ted Bates & Company. They handled Colgate-Palmolive and the client's Hispanic agency was looking for a media person. I found out about it and knew this was an opportunity to do something in a market with so much growth.
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EPMG Announces New Vice President of Multicultural Division
Tuesday, January 24, 2006
Ethnic Print Media Group (EPMG) announced the addition of Robert Bush as Vice President of its Multicultural Division African American market. Bush whom was previously the General Sales Manager of The Wave Newspaper (the largest African American newspaper in the country) brings years of experience to his new appointment.
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