• More than 1/3 of the $585 billion in disposable income that Hispanics generated in 2001 was spent on food and vehicles.
• According to the Bureau of Labor Statistics, Hispanics spend more on food than the average US household.
• Between 1990 and 2003, the Hispanic population grew 78%-more than 4 times the national growth rate.
• Hispanics are now the largest ethnic minority in the United States, numbering 39.9 million as of 2003. They account for 13.7% of the US population, compared to 12.6% for African Americans and 4.1% percent for Asians.

• US Hispanic purchasing power has surged to nearly $700 billion and is projected to reach over $1 trillion by 2010. The rate of growth is nearly three times the overall national rate of the past decade and the outlook for continued growth remains strong.
• Together, California and Texas account for more than 34% of all Hispanic purchasing power and nearly half of the entire US Hispanic population.
• Hispanic households spent $16.9 billion on new vehicles purchases in 2001, an increase of 82% in just four years.